But in true espionage fashion, the ad still warns of utmost secrecy and strict confidentiality, advising potential candidates that they cannot disclose that they are making an application to anyone. The ad also dismisses the white male spy stereotype, saying that "the truth is, we don't care what sex you are, or where you're from, as long as you're a British national." The humorous advertising campaign is considered one of MI6's most open recruitment drives. A few days after this movie debuted in Britain, the real MI6, the Secret Intelligence Service (S.I.S.), took out a full page advertisement in "The Times" and "The Sunday Times" running with the headline "If the qualities that make a good spy were obvious, they wouldn't make a very good spy." The aim of the ad was to debunk the legend and mythology associated with movie fiction spies, like James Bond in this movie, saying that real-life spy work is not "high-speed chases and shoot-outs", an average spy is not a "globe-trotting secret agent" and that psychological profiles of real-life agents show that they are actually "far more ordinary".
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